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HD CIRCULAR POLARIZER
HD PROTECTOR
HD UV

HOYA, the world renowned optical glass

manufacturer, presents an innovative

high definition line of filters..

HARDENED GLASS

Hardened optical glass that has 4 times the breaking strength in ANSI standardized testing (ANSI Z80.3 : 2001) where a steel balls of varying size and weight were dropped from a height of 50 inches onto the glass.

TEST MOVIE ( QuickTime Movie File )

*TEST 1*	NON HD GLASS (2.5MB)	HOYA HD GLASS (2.9MB)
*TEST 2*	NON HD GLASS (8.2MB)	HOYA HD GLASS (3.5MB)

HIGH TRANSPARENCY POLARIZING FILM

The polarizing film is the same as that used in the latest high

definition LCD TV screens. It has 25% higher light transmission than standard polarizing film used in current photographic filters.

HARDENED 8 LAYER WATERPROOF MULTI-COATING THAT IS SCRATCH STAIN RESISTANT

Newly developed industry leading 8-layer multi-coating yields an average light transmission rate of 99.35% between 400 and 700nm (visible spectrum). These coatings greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.

As with all HOYA multi-coatings,HD HMC is applied in a furnace at high heat, bonding the coating to the surface of the glass. This process is called "hard coating" and it is far more durable than other coating techniques. The chemistry of the top layer is formulated not just to be more durable but to be resistant to oil stains. This means that finger prints and other oils are much easier to remove.

Will be available in UV, CIR-PL and Protector

in standard sizes from 52mm ~ 82mm in July, 2008.